Every waking moment I crave to inspire and be inspired — it's what makes life worth living. It's this passion that drives me to continue building and growing both Abbey Glass the brand and myself as its founder.
I've always been an IRL person. I thrive on genuine connection. And if you've met me, I hope you'd agree.
For years, I've struggled to find ways to authentically connect with the Abbey Glass community through social media alone. Instagram and TikTok only scratch the surface of the magic we create at AG.
That's why I'm thrilled to introduce Founder’s Thread on substack— a space where I can dig deeper and connect with you, our passionate customers and friends.
Here, I'll share inspiration and insights into why building a fashion business brick by brick is about so much more than just making pretty clothes. Together, we'll explore the art of dressing up and what truly inspires the Abbey Glass brand.
Follow along as I share meaningful parts of my journey as a designer and entrepreneur — my successes and failures, values in approachable luxury, and the exceptional team that contributes daily to Abbey Glass' success.
This is your invitation to peek behind the curtain of a fashion startup. We'll reveal the unrefined ideas and creative processes that build our world of aspiration and glamour. From afar, we might make it look effortless (or so I’m told), but the endless collaboration, meticulous attention to detail, bold risk-taking, and sheer perseverance is really what makes effortlessness a reality.
If this sounds exciting to you, stick around! I'll be posting weekly about topics that inspire me and chronicling projects in real time, including:
Design inspiration and travel
The journey of a dress from sketch to reality
The art and science of merchandising
Creating exceptional retail experiences
How we incorporate customer feedback
Behind-the-scenes of our creative photoshoots
Our favorite discoveries in the world of fashion
The rollercoaster journey of entrepreneurship
Welcome to our community. I can't wait to connect with you in this new way.
xoxo,
Abbey
Looking good guys 👍👍